Everything You Didn’t Know About Kroger’s Secret Shopper Survey

Everything You Didn’t Know About Kroger’s Secret Shopper Survey

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​The term "Kroger Secret Shopper Survey" has been associated with various scams. kroger.com/feedback has confirmed that it does not send unsolicited emails offering secret shopper positions. Legitimate offers may come through recognized third-party companies, but unsolicited communications promising high payments are often fraudulent. It's crucial to verify the authenticity of such offers and avoid sharing personal information or cashing unexpected checks. ​

What Exactly Is the Kroger Secret Shopper Survey?

You’ve probably heard whispers about it or seen posts online claiming you can get paid to shop at Kroger. Sounds too good to be true, right? That’s where the Kroger Secret Shopper Survey comes in—but there's a bit of confusion surrounding what it really is. Spoiler: there’s no official program where Kroger randomly picks people off the internet to shop and get paid. But there is a legitimate feedback system that Kroger uses to better understand customer experiences—and that’s where things get interesting.

Separating Fact from Fiction

First, let’s clear up the common misunderstanding. If you’ve received an unsolicited email or social media message claiming you’ve been selected as a “Kroger secret shopper” and offering you checks or prepaid cards—be very cautious. Kroger does not run secret shopper programs through unsolicited outreach. In fact, they’ve issued public warnings about scam messages using their name. These are not real offers and could potentially lead to fraud or identity theft.

Now, that’s the fake stuff. But Kroger does collect customer opinions through its official feedback survey, which sometimes gets referred to as a “secret shopper” experience because you’re essentially reviewing the store like a mystery shopper would. The difference is, you’re doing it on your own dime—but with the potential to earn rewards.

The Real Survey That Kroger Wants You to Take

The actual, legitimate Kroger survey lives at www.krogerfeedback.com or kroger.com/feedback. You’ll find an invite to this survey at the bottom of your receipt after making a purchase at any Kroger location. The company wants to know what your experience was like. Did employees greet you? Was the store clean? Did you find everything you were looking for?

It only takes 5 to 10 minutes, and at the end, you’ll get a chance to enter a monthly sweepstakes for a $5,000 prize. On top of that, you’ll often receive 50 bonus fuel points just for completing it. That’s Kroger’s way of saying thanks for helping them improve.

Why It Feels Like a Secret Shopper Experience

Even though you're not officially a hired mystery shopper, the survey does mirror what secret shoppers do—observe and report. Kroger values these honest, everyday insights because they come from real customers, not paid reviewers. And since you’re answering based on your true experience, your feedback has a direct impact on how the store runs.

So while you’re not being paid up front to evaluate your visit, you’re still playing a small but important role in helping Kroger deliver better service—and potentially walking away with a reward or fuel points for your time.

How to Avoid the Scams

If you ever receive a message telling you that you’ve been selected for a Kroger secret shopper job and it comes with a big check or asks for personal or banking information—delete it. That’s not Kroger. The real feedback survey will never ask for sensitive information like Social Security numbers or payment details. It will also never arrive via random email or text unless you’ve opted in for Kroger communications.

To stay safe, always go directly to Kroger’s official site or check your receipt for the legitimate survey link. When in doubt, contact Kroger customer service directly to verify anything that seems off.

Conclusion

There’s no secret paycheck or mystery envelope from Kroger waiting in your inbox, but there is a real way to share your shopping experience and potentially get rewarded. The Kroger Feedback Survey might not be a true “secret shopper” program, but it gives you the chance to play that role in your own way. So next time you visit Kroger, keep that receipt, take the survey, and enjoy the perks that come with simply speaking your mind.